January 4, 2021
Introduce your audience to the people behind your business or brand. This type of video can be featured on your website, or can be sent to paying clients once they’ve secured your product or service. You could use a variation of this type of video to give them a “virtual tour” or your office space or a sneak peek into your day-to-day operations. Have fun with it — ultimately, you want to create a video that humanizes your brand and builds that “like, know, trust” factor.
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Show your audience how to make the best use of your product or service by creating short and concise how-to videos. If your service or product is complex, consider creating a series of videos breaking down each phase or step of your process. How-to videos are a great way to ensure that your audience uses your service or product in a way that maximizes their chances of getting great results.
Collecting video testimonials of consumers using your product or service is one of the best forms of social proof you can get. Video testimonials can be converted into Facebook ads, featured on your website, and even transcribed into written format to include in promotional marketing materials. If you aren’t able to gather user-generated videos from your consumers, consider planning a shoot where you invite some of your best clients to participate in an interview-style video shoot, as shown below in a video created for Sara Monika Photography. This might involve a bit of planning and logistics, but the end result is so worth it!
For the fence-sitters who aren’t sure whether your product or service is right for them, create video content where you answer frequently asked questions to put their mind at ease. You can also this video format to share tips and tricks that extend your expertise beyond simply your product or service and establish you as an expert in your field.
Similar to the “About Us” video, entertainment videos serve to further humanize your brand and to give your audience better sense of who you are outside of your business. Entertainment videos can serve as a welcome distraction, be used to make your audience laugh, or inspire them to take action. Get inspired by doing some research on pop cultural references, current events, and trending memes to create this type of video content. While this content is definitely useful and can sometimes help your brand go viral, there are a couple of things you should know: first, do your research to make sure you’re not hopping on any trends that your audience might find offensive, culturally insensitive, or deemed inappropriate. Second, be sure to use this type of content sparingly — the bulk of your content should focus on providing value rather than simply entertainment.
There you have it: 5 types of videos all business owners should create for their business!
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